NC-17 As A Promotional Stunt?

If you’ve heard anything about Atom Egoyan’s latest film, you’ve likely heard that it contains an explicit three-way sex scene that garnered the film an NC-17 rating from the MPAA. Egoyan loudly appealed the rating, but the ratings board refused to grant him the more mainstream ‘R’ rating he so desperately wanted. Or did he want it after all? ” In recent weeks, there have been suggestions that the appeal… was launched as a sort of ‘Banned-in-Boston’ tactic to generate some pre-release fizz.”