“During the 2004-2005 television season, members of average American homes collectively spent 8 hours and 11 minutes per day watching TV. (The season ran from Sept. 20, 2004, to Sept. 18, 2005.) The figure – 2.7 percent higher than last year and 12.5 percent above viewing levels a decade ago – represents the greatest amount of time being spent watching TV in American homes since Nielsen began measuring national audiences in the 1950s.”