Sample This, Buy That?

Sampler programs at low ticket cost have become a popular way of showcasing dance seasons. They’re “part of a national and international effort to attract new audiences for dance and other commercially fragile art forms. Some of these gimmicks cheapen their art; it’s hard to argue that samplers do that.” But do they create more excitement (and audiences) for the rest of the season, or do they steal those audiences (and funding) from the main courses?

Source: The New York Times - 09/25/05