What Sells? Celebs…

Circulation for celebrity magazines is soaring. “Over the past year, Us Weekly and its competitors have soared in popularity even as the circulations of newspapers, business weeklies and practically every other print publication have been falling. The September cover of Conde Nast Publications Inc.’s Vanity Fair, featuring an exclusive interview with a tearful Aniston, was its highest selling issue ever. With Americans confronting grim news every day about war and natural disasters, “celebrities have become a sort of national distraction. They are hired entertainers, and the public demands to be entertained almost constantly.