Hollywood Goes For The Church Audience

Hollywood studios are marketing their movies to big religious groups, giving them sneak presevies. “The Walt Disney Co. is marketing “The Greatest Game Ever Played” to faith-based groups even though the film, about Francis Ouimet’s improbable win in the 1913 U.S. Open, isn’t overtly religious. ‘Its themes are about family, about not giving up on your dreams, courage. They are very secular virtues, but they also could potentially be Christian virtues’.”