Saving The World One Movie At A Time

Jeffrey Skoll is a self-described “filmanthropist.” The billionaire invests in movies that have a strong message of social change. “The movie is just the beginning. Key to the company’s approach is that every film it makes must have a corresponding ‘social-action’ campaign and an on-line group that people can join, linking them to social-activist groups. All of this makes particular sense in an era where cross-marketing is so popular.