Going It Alone – Artists And The Technology Revolution

The blessing of technology for artists? The ability to make your art and distribute it without the middleman. “New technology means creative types across the board—from filmmakers to visual artists to authors—are finding it easier to bypass traditional middlemen, like record labels or galleries, and reach out to appreciative audiences themselves. The market has become so fragmented and audience tastes so specialized, it’s no longer possible for big companies to cater to every niche. But individual artists can.”