ABC To Add Spanish To Primetime

This fall, ABC will become the first American network to make its primetime schedule available in Spanish, as part of an effort to draw in the country’s ever-expanding Hispanic population. The network will use a combination of voice-dubbing and closed captioning to translate its entire lineup of entertainment programs. Hispanics, the fastest-growing minority population in the U.S., make up 1/7 of the overall population, and studies have shown that a high percentage watch mainly Spanish-language channels, eschewing the programming offered by the larger broadcast networks.