Why do self-proclaimed TV “watchdog” groups get to dictate about morality and what parents want? Now “three major media companies — NBC Universal, Viacom and News Corp. — have launched TV Watch to advocate parental controls and oppose government intervention. This newly minted group, which has brought together an unusual mix of corporations, creative types and conservative, free market proponents, is emerging as the council’s adversary in an escalating battle over what’s appropriate for the airwaves. ‘The discussion had turned into a very one-sided debate. Our group was formed to balance out the debate and provide some reason’.”