Some in the book industry are grumbling that the rich Quills Prize is just a reward for popularit. “But worried publishers, and the Quills organizers, say that show biz is just what publishing needs. Book sales have been in the dumps for several years, and with newspaper review space dropping, publishers are desperate to get public attention. The Quills appear after a year in which the National Book Award, funded largely by the publishing industry, drew sneers and grumbles for nominating five poor-selling novels by relatively unknown writers. The Quills idea is that if consumers participate in naming the best books and get to see the winners announced on national television, they’ll have a heightened interest in books.”