Wal-Mart Locks Up Exclusive Disney Rights

Earlier this month Wal-Mart signe exclusive deal with Garth Brooks to sell his music. Now “the Walt Disney Co. is giving Wal-Mart exclusive sales rights through the end of the year to the animated holiday feature film “The 3 Wise Men,” which debuts on DVD November 1. As the market for DVDs becomes increasingly competitive, big retailers are aggressively vying for exclusives — and, in more and more cases, getting them. Wal-Mart, the world’s biggest retailer with close to 40% of the home video market, is in the catbird seat, studio sources say.”