Video Nation (Our Video Universe Transformed)

There are 31 million hours of video programming produced each year. And the ways we’re going to access it are changing rapidly. “Every major cable company is making investments to allow TV to be distributed over the Internet, giving you access to each one of those 31 million hours. And then there’s this year’s 36-fold explosion in consumer-generated video on the Internet. This onslaught is already turning the entertainment business inside out. More music videos are being watched on AOL than on MTV. Procter & Gamble is cutting down on pricey 30-second TV spots to beef up the online presence of its packaged goods. TV Guide announced in July that it would drastically cut the amount of space it devotes to listings, an acknowledgment that viewers now turn to the Internet and onscreen programming guides.”