Down Box Office – The New Reality?

Hollywood realizes that the big drop in box office this summer is perhaps not a blip. Is the downturn the new reality? “The drop in ticket sales from last summer to this summer, the most important moviegoing season, is projected to be 9 percent by Labor Day, and the drop in attendance is expected to be even deeper, 11.5 percent, according to Exhibitor Relations, which tracks the box office.”