Rethinking Your Movie Theatre Pleasure

Your movie theatre experience is about to get better. “At a time when movie attendance is flagging, when home entertainment is offering increasing competition and when the largest theater chains – Regal Entertainment, AMC Entertainment (which has recently announced a merger with Loews Cineplex) and Cinemark – are focused on shifting from film to digital projection, a handful of smaller companies with names like Muvico Theaters, Rave Motion Pictures and National Amusements are busy rethinking what it means to go to the movie theater.”