When Did Sex Become A Liability At The Movies?

“Nowadays, nudity is a decided liability when it comes to the commercial success of the movie. In 2004, none of the six major studios’ top 25 grossing films, led by Spider-Man 2, Shrek 2, Harry Potter and the Prisoner of Azkaban, and The Incredibles, contained any sexually oriented nudity; only one had a restrictive R rating—Warner Bros.’ Troy—and that was mainly due to the film’s gory violence, not its sexual content. The absence of sex—at least graphic sex—is key to the success of Hollywood’s moneymaking movies.”