TV Guide was the first publication to take television seriously. And it had high aspirations. “Would you believe that Margaret Mead and James Michener penned articles for TV Guide? Yes? Then how about John Updike and S.J. Perelman? Lewis Mumford and Arthur Schlesinger Jr.? Alfred Kazin and William Saroyan? And, not least, there’s Salvador Dalí, who painted the magazine’s cover on June 8, 1968, and offered his unpasteurized thoughts on the future of the cool medium (“Laser beams … DNA … holograms!”).”