Dreamworks Eats Shrek Losses

Dreamworks Animation has posted a lost because of high DVD returns of its hit movie Shrek 2. “Some analysts have blamed the fall in sales reflects a shift in the DVD market. While overall sales have risen, studios are releasing more titles which are now having to compete for shelf space in stores. As a result, instead of reducing the price of films in sales, shops are now quicker to return unsold goods to the studios.”