Richard Serra’s new installation for Guggenheim Bilbao “is the 65-year-old American’s most ambitious project to date and one of the most extravagant single-artist sculptural installations in modern history. The Basque government agency that partnered with the Guggenheim to create the museum has again put its faith in the vision of Guggenheim director Thomas Krens, providing E15 million for the material and fabrication of seven new works. The ambitious project is intended to revitalise the eight-year-old museum that transformed the post-industrial port into a cultural destination through an act of museum-as-development now referred to as ‘the Bilbao effect’.”