Shorts Hit The (Medium) Big Time

Big media ompanies are on the hunt for young filmmakers who have been working in short-form internet video. “There’s very little quality short-form video available. Outside of the music industry, movie studios and cable channels aren’t in the habit of producing short videos, so there isn’t much inventory. What’s more, creating short formats popular on the internet isn’t a talent many professional TV and film producers have developed, since it’s enormously difficult to tell a story in three minutes.” So studios are turning to “a new breed of internet video producers creating low-budget, short-form films and animations for websites and web video channels.”