Why Is Cable Programming Gaining On Broadcast Fare?

“Cable’s programming system is more viewer-friendly. Rarely does a cable network introduce a series and then yank it off the schedule after a few weeks because of low audience ratings. Normally, 13 episodes are produced, aired and repeated. If a series doesn’t find an audience, it will go out of production. But at least viewers know they can make a 13-week investment. Contrast this to network television’s operations.”