The Zen Of The Celbrity Swag Bag

Want to invite a celebrity to your next party? Better pony up the presents (or should we call them bribes?) and we’re talking big-ticket items. “Instead of a small token of appreciation given to celebrities at parties, now it’s a ‘swag suite’ full of long tables of iPods, digital cameras and designer clothes, which VIPs stuff into luggage. The practice has become so excessive, so key to luring stars to awards shows and parties, that there’s now a college class devoted to it.”