Getting Ahead Of The Pirates

A new movie-download site sponsored by chipmaker Intel is promising to allow consumers to legally download films while they are still being shown in theatres. The project was conceived as an effort to avoid the years of infighting and lawsuits faced by the music industry when consumers began illegally sharing digital music files online. Key to the service’s success will be the industry’s ability to convince consumers that it is easy to use, convenient, and preferable to the various illegal methods of obtaining bootlegged movies.