How Computers Decide Where You’ll Shop

Wondering how companies decide where to locate stores? Now computers decide. “High tech has given a new twist to the old real estate mantra: location, location, location. Ever wonder why sometimes you see two Starbucks coffee shops located within the same block — or right across the street from each other? It’s not by chance. Site selection has been fine-tuned to a digital art. A retailer can now closely analyze all of the sales information that it has to understand the lifestyles and preferences of its customers. Then, companies can combine that info with mapping and demographic software to decide whether it’s worthwhile to open a store at a given location.”