Advertisers Love Those Ads Before The Movie

One of the hottest new categories for advertisers? Movie theatres before the show. “Advertisers like these spots, and have been buying more of them. Movie ads are one more alternative to television spots, which are losing favor as TiVo and other digital video recorders make it easier for viewers to zap them. Last year, ads in United States movie theaters grew 23 percent to $438 million.”