Making Arts Accessible (How About $15 Tickets?)

Off-Broadway’s Signature Theatre slashes ticket prices to all its shows to $15 (the deal is underwritten by Time Warner). “At $15 the Signature tickets will run about the price of a movie and soda. (And a small soda at that.) Most Off Broadway companies, looking at declines in corporate, public and private giving, have steadily raised prices in recent years, with seats now regularly going for $50 or more. (The Signature generally charges $55.) On Broadway, orchestra seats commonly go for $100, while premium tickets can reach nearly $500.”