Tech Will Propel Entertainment Biz

A new report says that digital technologies are dramatically boosting the entertainment industry. “Worldwide, new ways of buying all forms of entertainment – such as broadband internet – will increase revenues from $11.4bn in 2004 to $73bn by 2009, the report predicted. Wayne Jackson, global leader of PricewaterhouseCoopers Entertainment and Media Practice said the entertainment and media industry could reinvent itself. He described the industry’s “ability to create new revenue streams through innovative offerings that hardly existed as recently as 2000”.