Herbie, Fully Loaded… With Product Placement

“In an era when on-screen advertising is routine — even unobtrusive when done well — the makers of “Herbie” use every opportunity to stick a parade of Cheetos, Pepsi, Dupont, etc. in your face. Not only is this supremely distracting, but Disney’s hyper-marketing even slows the dialogue as actors struggle to say such things as “Nextel Cup Series” as if they’re reading off cue cards held by stern-looking corporate lawyers.”