What Is It About That Harvard Brand?

“Why does Harvard continue to dominate its rivals, at least in terms of reputation? It’s not as though its degrees guarantee great jobs. According to research from the University of Pennsylvania, the percentage of top executives at Fortune 100 companies who were Ivy League undergrads dropped from 14% to 10% from 1980 to 2001. A study by Spencer Stuart, the executive search firm, shows that as of 2004, Harvard no longer owns the No. 1 ranking as the university attended by the most CEOs of Standard & Poor’s 500 companies (just under 4%). The school that caught up to it: the University of Wisconsin.”