“In the wake of the creationist “Scopes monkey trial” in 1925, the evangelicals (though technically victorious) realised they had lost the PR battle, and retreated from American public life. Now they are popping up all over the place, from the bestseller lists to pop music. In the wake of Scopes, the Bible Belt (H. L. Mencken’s tag) was seen as a home of hicks. Now evangelism is the religion of the upwardly mobile, of McMansions and office parks, with evangelicals almost drawing level with (traditionally upper-crust) Episcopalians in terms of wealth and education.”