New York City has apparently had enough of losing film productions to Toronto, and has begun offering a generous package of incentives to filmmakers. “Producers are offered a 15 per cent tax credit for productions that shoot at least 75 per cent of their project in New York’s five boroughs. To sweeten the deal, the city is offering free advertising for the films on city-owned billboards and bus shelters.” But you won’t hear Toronto complaining – “a bold increase in Ontario’s tax credits for the industry, which offer both Canadian and foreign productions a tax break for shooting here, has helped reinvigorate the city’s flagging industry.”