“Cheap books are apparently the spiritual equivalent of universal suffrage, and by offering works by Dan Brown, Patricia Cornwell and Tony Parsons for a pound or two below the prices levied by traditional outlets, Tesco and its friends are “democratising” the book trade. Moving on to the wider implications of our supposedly democratised culture, as a general rule whenever a participant is offered more “choices”, whether in the number of book outlets, TV channels or radio stations, the end result will be to depress the overall quality of the available material.”