Movie attendance is falling, and even the expected mega-hit Star Wars installment isn’t likely to turn things around. “If Americans went to the movies every week, as they did during cinema’s heyday in the 1940s, the national box office would be running about $2 billion a week, which it’s not even close to. Audiences have cooled on the moviegoing experience, in which high ticket and food prices and hit-or-miss sound and projection systems in neighborhood theaters have driven people to create their own Friday night popcorn experience.”