“Rings” Advance Sale Goes Crazy

The new Lord of the Rings musical doesn’t open in Toronto for 9 months yet, but tickets are selling like crazy. “Tickets for The Lord of the Rings went on sale yesterday on the Internet only and were expected by midnight to reach an impressive total of nearly $1 million (all figures Canadian). Add to that the $3 million in advance group sales and it means that close to $4 million or roughly 40,000 tickets have been sold before the box office opens to the general public today at 9 a.m.”