Architect Daniel Libeskind has been whisked into San Francisco to drum up interest in his design for the city’s new Contemporary Jewish Museum, and the PR process may be more interesting than the eventual result. “The Contemporary Jewish Museum is about something else: the way that building designs evolve in an era when so-called starchitects are public figures. An institution hiring an architect of Libeskind’s stature acquires a recognizable look; in this case, buildings that from some angles appear to have been carved by bolts of lightning… But in today’s world of powerful computers and constant travel, the gap has never been greater between how noted architects are perceived — and the design work they actually do.”