Broadway Catering To The Under-12 Crowd

“Young audiences are big business for Broadway. Last year the group accounted for 1.3 million tickets sold, 11.2% of all tickets. And 30% of those 1.3 million were sold to kids younger than 12, according to surveys… Young people are such a presence at Broadway shows that the League of American Theatres and Producers has launched a kid-targeted Web site,, for children age 8 to 12.”