Researchers: TV Screen Clutter Impedes Understanding

“In the past few years, television stations have begun to reformat their screen presentations to include scrolling screens, sports scores, stock prices and current weather news. These visual elements are all designed to give viewers what they want when they want it. However, Kansas State University researchers say that it’s not working. ‘Our conclusion has been that if you want people to understand the news better, then get that stuff off the screen. Clean it up and get it off because it is simply making it more difficult for people to understand what the anchor is saying. We discovered that when you have all of this stuff on the screen, people tend to remember about 10 percent fewer facts than when you don’t have it on the screen.”