Will Luxury Seating Lure People Back To Movie Theatres?

Movie ticket sales have been down the last few years, and theatre owners are trying to figure out ways to lure people back. One idea? Luxury seating and pampering. “Some of its theaters offer first-class seats that are sectioned off and reserved inside the traditional theater and allow those customers to order snacks from their seats. The more exclusive Loews Club at a theater in West Homestead, Pa., offers free coat check, lounge chairs to watch the show and a restaurant.”