“The new Calgary-based Institute for the Creative Process — or ICP@ACAD, for short — is being built on the belief that artists and designers should be making meaningful contributions to the real world beyond the design of a new Coca-Cola bottle or simple manufacture of product. The ICP will be working with businesses and various community groups to apply creative design solutions to everyday social and organizational problems. In addition to developing partnerships and thinking up new graduate-degree possibilities for the college, the ICP will be responsible for cultivating dialogue and research activities that directly address the nature and application of the creative process.”