Podcasting – Coming To A Radio Station Near You

“Executives at some of the largest radio companies are suggesting that radio stations develop their own podcasts and make them available at no charge to listeners seeking a more varied or obscure selection of tunes. The idea is to ease the pressure that broadcasters now feel to broaden the array of music on over-the-air radio. Give choosier listeners what they want, without making them wait for the 11 p.m. Sunday show, when radio has traditionally offered less popular forms of music. Once listeners get into the habit of downloading inventive podcasts from their local radio station, they’re more likely to tune in to that station’s broadcasts when they’re in the car or at work.”