The Advertising Jingle Is Dead (Long Live The “Audio Logo”)

“Advertisers have become more sophisticated in their choice of music to convey mood and appeal to consumers. Tunes are still being used to sell soap and establish brand identity, but they are far subtler than the voices we used to hear (cue Barry Manilow) singing, ‘You deserve a break today, so get up and get away to McDonaaaaald’s!’ The jingle as we know it – an often inane, repetitive melody that drills itself into your head – has been declared almost dead.”