How Do You Please The New Yorkers?

When Pittsburgh Ballet Theatre headed to New York for a run of shows at the Joyce Theater two weeks ago, the company was hoping to please both press and public with a pop-influenced program featuring music of Bruce Springsteen and Sting. Instead, PBT garnered a mixed bag of reviews, and while ticket sales were brisk, phrases like “lightweight” and “blatantly driven by marketing” didn’t do much for the company’s national image.

Source: Pittsburgh Post-Gazette - 04/09/05