Big Music, Movies Courting College Students W/ New Download Services

“In the search for online customers, entertainment companies are aggressively pursuing college students, who cannot remember life before the internet. This generation works off laptops more than it watches television, plugs into high-speed university networks, uses the web for homework and headlines — and on average carries around more than 1,000 songs on a hard drive. Already, dozens of schools are rolling out downloading services from Ruckus Network, RealNetworks, Napster and Sea Blue Media. So important is this university market that Sony BMG Music Entertainment, the world’s largest label, has paid the entire bill at some schools during trial semesters.”