“In the academic world, the Chronicle of Higher Education is the newspaper of record. From stories of embattled administrators to the latest faculty appointments, its 140-plus pages have provided readers with industry news, job listings and similar information each week for nearly 40 years. Last January, three ex-employees challenged the Chronicle’s grip on academic news by going online with a free, Web-based rival, insidehighered.com… In the coming months, insidehighered.com plans a major marketing campaign that will include advertising and direct mail,” with the focus on the versatility and publication speed of the online model. The site’s founders even expect it to turn a profit in the not-too-distant future.