It may not be the most socially responsible company on the planet, but WalMart has a profound understanding of the science of pricing and how it affects consumers. AJ Blogger Andrew Taylor suggests that arts organizations, which are forever being blasted for high ticket prices, could learn a thing or two from the world’s largest retailer: “It is interesting to consider what elements of price are in the minds of our audiences, and how we can scale our pricing (both up and down) to shape their on-going dance of cost and value.”