“While cinema ads have been around since the 1980s, in the last few years they have become more widespread — and more sophisticated. The Cinema Advertising Council estimates that cinema advertising revenues have been expanding by more than 30 percent annually. Nationally, about 26,000 of the roughly 30,000 movie screens show commercials.” But why run the ads, when consumers are so clearly annoyed by them? Simply put, advertisers are desperate, and the emergence of TiVo and other digital television manipulators has made it ever harder to get advertising messages across. Movies provide a captive audience that can’t fast-forward the commercials. But there’s backfire potential…