“It may blow your mind to think that over four million people are now paying $10 or $13 a month just to listen to the radio. Truth is, though, that what they’re getting isn’t very much like radio at all. They’re getting 65 music channels, free of commercials and endless teenybopper-top-10 repetition, and 40 to 50 talk channels. Because they don’t have to appeal to a mainstream audience to attract advertisers, the expert-fanatic channel hosts can “narrowcast” tightly targeted musical styles (like pop, acoustic, hip-hop, country, movie soundtracks, classical) and nichey talk topics (like comedy, sports, advice, old-time radio dramas, audio books, religion and children).”