“In the eyes of many movie idealists, Sundance is a paranoid fantasy come true, an art mecca devoured by a commercial mecca. Once the preserve of purists who decried Tinseltown philistines and revered long, slow movies about long, cold pioneer winters, now it’s a place where $16 million deals are struck hot and fast while Paris Hilton dirty-dances with Pamela Anderson prior to picking up free underwear at Sundance’s innumerable star-fucking freebie emporiums. It’s the best way to expose brand names to the widest possible audience, whether the product is a gritty indie flick or a pricey brassiere.”