What You Want, When You Want It

The expectation of the new entertainment consumer is that they should be able to watch what they want to watch when they want to watch it. And if the producers of these programs don’t make it easy and attractive, then consumers will find other ways to get it. How about your own cable-TV set-top box? TV shows on your computer? Bottom line: entertainment moguls better figure out a business model to satisfy customers or they’ll lose out.