West End Considering Matinees (Is This Really Good For Theatre?)

Producers in London’s West End are considering adding Sunday matinees to their schedule. “This makes complete sense from the perspective of the public. Alongside retail and sport, all other forms of secular entertainment are now freely available on Sunday afternoons, when it’s cheaper to drive into city centres and park. It’s also better for families and older people to be on their way home by 6pm, it’s nice not to have to rush straight from work, and you can easily eat before or afterwards. Broadway has been doing it for years, so why don’t we?”