Toronto’s Theatre Sound Like A Shopping Directory

Toronto’s theatres are taking on corporate names. The latest is the New Yorker Theatre, which is becoming the Panasonic Theatre. The company reportedly paid $4 million for the deal, spread out over 10 years. “The theatre’s lobby alone will be equipped with $250,000 worth of state-of-the-art audio-visual equipment from Panasonic, including its latest 65-inch high-definition plasma TV.”